Strategy

Each company has its unique setup and challenges, so there's no one-size-fits-all approach. However, I can certainly provide you with a general overview of how things typically work when it comes to developing digital products.

When designing great user experiences, having a structured approach makes all the difference. Here are the methodologies I use most frequently:


Agile vs Scrum

Agile and Scrum are like two buddies who work hand in hand to make projects run smoothly. Agile is the big-picture mindset, encouraging flexibility and customer feedback throughout a project. Scrum, on the other hand, is like the practical coach on the field, providing a structured game plan with roles like Product Owner and Scrum Master, and using rituals like daily stand-ups and sprint planning to keep the team on track. Together, they help teams stay agile, adapt to changes, and deliver awesome results. It's like the perfect combo for a winning project playbook.

My Go-To UX Processes

Design Thinking – A human-centered approach focused on empathy, ideation, and rapid prototyping.

Double Diamond – A structured way to explore and define problems before finding solutions.

Design Sprint – A fast-paced method to prototype and test ideas within days.

Lean UX – An agile approach focused on quick iterations and learning through real user feedback.

Jobs To Be Done (JTBD) – Understanding user motivations and needs beyond demographics.

Why these methods?

They are flexible, adaptable, and promote experimentation and rapid learning while fostering collaboration across multidisciplinary teams.