Diego N. is a designer who turns complex problems into simple, elegant solutions.

Diego N. is a designer who turns complex problems into simple, elegant solutions.

Principal UX Designer of Volvo | Gothenburg - Sweden

Principal UX Designer of Volvo
Gothenburg - Sweden

Work

Work

ShipIT
2025 - 2026

ShipIT

ShipIT is an internal logistics system used to manage material transportation for Volvo’s production lines, supporting complex logistics flows that include both standard and express deliveries. The system handles a wide range of material types and operational constraints, serving multiple user roles involved in planning, booking, and monitoring transportation activities across the supply chain.

Introblocks
2025

Introblocks

Introblocks is a Volvo Group initiative designed to improve production quality and stability by structuring controlled intervals in the truck production line. The project tackles operational complexity while evolving existing processes through focused improvements delivered in 2025.

Trucks Dealer Portal
2024

Trucks Dealer Portal

Trucks Dealer Portal is a global digital platform for Volvo Trucks dealers, focused on reducing complexity, streamlining daily workflows, and delivering a consistent experience across markets.

Volvo Group Design System
2022 - 2024

Volvo Group Design System

Volvo Group Design System is a scalable design foundation that ensures consistency, accessibility, and efficiency across Volvo Group’s digital ecosystem, enabling teams to deliver high-quality experiences at scale.

ShipIT
2025 - 2026

ShipIT

ShipIT is an internal logistics system used to manage material transportation for Volvo’s production lines, supporting complex logistics flows that include both standard and express deliveries. The system handles a wide range of material types and operational constraints, serving multiple user roles involved in planning, booking, and monitoring transportation activities across the supply chain.

Introblocks
2025

Introblocks

Introblocks is a Volvo Group initiative designed to improve production quality and stability by structuring controlled intervals in the truck production line. The project tackles operational complexity while evolving existing processes through focused improvements delivered in 2025.

Trucks Dealer Portal
2024

Trucks Dealer Portal

Trucks Dealer Portal is a global digital platform for Volvo Trucks dealers, focused on reducing complexity, streamlining daily workflows, and delivering a consistent experience across markets.

Volvo Group Design System
2022 - 2024

Volvo Group Design System

Volvo Group Design System is a scalable design foundation that ensures consistency, accessibility, and efficiency across Volvo Group’s digital ecosystem, enabling teams to deliver high-quality experiences at scale.

ShipIT
2025

ShipIT

ShipIT is an internal logistics system used to manage material transportation for Volvo’s production lines, supporting complex logistics flows that include both standard and express deliveries. The system handles a wide range of material types and operational constraints, serving multiple user roles involved in planning, booking, and monitoring transportation activities across the supply chain.

Introblocks
2025

Introblocks

Introblocks is a Volvo Group initiative designed to improve production quality and stability by structuring controlled intervals in the truck production line. The project tackles operational complexity while evolving existing processes through focused improvements delivered in 2025.

Trucks Dealer Portal
2024

Trucks Dealer Portal

Trucks Dealer Portal is a global digital platform for Volvo Trucks dealers, focused on reducing complexity, streamlining daily workflows, and delivering a consistent experience across markets.

Volvo Group Design System
2022

Volvo Group Design System

Volvo Group Design System is a scalable design foundation that ensures consistency, accessibility, and efficiency across Volvo Group’s digital ecosystem, enabling teams to deliver high-quality experiences at scale.

Strategy

Each company has its unique setup and challenges, so there's no one-size-fits-all approach. However, I can certainly provide you with a general overview of how things typically work when it comes to developing digital products.

When designing great user experiences, having a structured approach makes all the difference. Here are the methodologies I use most frequently:

Agile vs Scrum

Agile and Scrum are like two buddies who work hand in hand to make projects run smoothly. Agile is the big-picture mindset, encouraging flexibility and customer feedback throughout a project. Scrum, on the other hand, is like the practical coach on the field, providing a structured game plan with roles like Product Owner and Scrum Master, and using rituals like daily stand-ups and sprint planning to keep the team on track. Together, they help teams stay agile, adapt to changes, and deliver awesome results. It's like the perfect combo for a winning project playbook.

My Go-To UX Processes

Design Thinking – A human-centered approach focused on empathy, ideation, and rapid prototyping.

Double Diamond – A structured way to explore and define problems before finding solutions.

Design Sprint – A fast-paced method to prototype and test ideas within days.

Lean UX – An agile approach focused on quick iterations and learning through real user feedback.

Jobs To Be Done (JTBD) – Understanding user motivations and needs beyond demographics.

Why these methods?

They are flexible, adaptable, and promote experimentation and rapid learning while fostering collaboration across multidisciplinary teams.

Choosing the right methodology

1. Understanding the Project Context

What are the key challenges?

Is the team multidisciplinary or more technically focused?

Does leadership support innovation and UX initiatives?

2. Evaluating Time & Resources

I always start by talking to the team to understand availability and assess what’s possible with the current resources.

3. Measuring the Level of Uncertainty

The bigger the problem or solution, the more exploratory the approach needs to be.

High Uncertainty: If we’re developing a brand-new product with unknown market reception, Design Thinking helps dive deep into the problem space and uncover insights.

Low Uncertainty: If we’re refining an existing product with clear usage data and user feedback, Lean UX allows us to test hypotheses quickly.

4. Adapting to Team Maturity

Beginner Teams: Design Thinking fosters a collaborative mindset.

Experienced Teams: Lean UX speeds up processes without compromising quality.

Mixed-Level Teams: Design Thinking for initial alignment, followed by Lean UX for fast execution and continuous learning.

Involving stakeholders the right way

Understand Their Expectations: Know what they care about and why.

Engage Them in the Right Stages: Use workshops, reviews, and usability tests to involve them effectively.

Speak Their Language: Avoid jargon and explain UX concepts in accessible terms.

C-Level Executives: Focus on business impact and outcomes.

Technical Teams: Show how design decisions affect implementation.

Key Takeaways

No methodology works 100% of the time. Adaptation is essential! Here’s how I tweak my process while staying true to UX principles:

Keep user needs at the center.

Test solutions quickly and iteratively.

Define non-negotiables in the process.

Document adaptations for future reference.

Set time limits for modifications based on project complexity.

This text contains content adapted from “How NOT to Get Lost in the Maze of Design Methodologies” by Rebecca Brunhol.

A.I.

Conscious UX

I was interviewed by Rikki Teeters, a UX Manager at Amazon in the United States, for her book Conscious UX, while I was still working as a UX Lead, where I shared how I integrate AI into my daily work to support research, generate interview questions, synthesize insights, and bridge communication gaps with technical stakeholders, using AI as an amplifier of human thinking rather than a replacement, including building Figma plugins and iterating with tools like Firebase Studio and Gemini, while maintaining creative control through clear context and oversight, and offering a critical perspective on AI’s current limitations and the importance of protecting human-centered design in an increasingly automated industry.

Conscious UX
Conscious UX
UX Mentor
Breakpoint Switcher
GLBest

About me

About me

My name is Diego Nascimento. I'm a Principal UX Designer at Volvo Group in Gothenburg, Sweden, where I lead UX strategy and execution for large scale logistics platforms and drive the adoption of the Volvo Group Design System across digital products. My work focuses on clarity, scalability, accessibility, and measurable business impact. I'm a Brazilian designer with more than 18 years in the design field, having moved into UX as my career evolved from web and 3D design into product and enterprise systems. Over the years, I've designed for global brands including Volvo, IBM, Johnson & Johnson, AB InBev, and many others. I hold a bachelor's degree in Design and am completing a postgraduate program in UX Design and Strategy, which strengthened my product thinking beyond visuals. I’ve led design systems, transformed complex enterprise platforms, guided teams, and delivered solutions adopted worldwide.
2004 - 2006

Bento Quirino Polytechnic School

Technical High School -
Web Design

🇧🇷 Campinas, Brazil

2006

Alpha Channel

3D Modeling

🇧🇷 São Paulo, Brazil

Mar 2007 - Aug 2009

IME

Visual Designer

🇧🇷 Remote, Brazil

2008

Kaplan International

General English Course

🇳🇿 Christchurch, New Zealand

Aug 2009 - May 2011

Viniart

Visual Designer

🇧🇷 Remote, Brazil

May 2011 - Jan 2013

Keil Group

Founder & Designer

🇧🇷 Campinas, Brazil

2013

Plano 3D

Solidworks

🇧🇷 Campinas, Brazil

Feb 2013 - Mar 2015

Brindz

Industrial Designer

🇧🇷 Campinas, Brazil

Mar 2015 - Mar 2016

The Marketing Store

Industrial Designer

🇧🇷 São Paulo, Brazil

2016

Massachusetts Institute of Technology

Design and Development of Educational Technology

🇺🇸 Remote

Apr 2016 - Dec 2016

Ikkonic

Founder & UX Designer

🇧🇷 Campinas, Brazil

Dec 2016 - Oct 2017

IBM

UX & Visual Designer

🇧🇷 São Paulo, Brazil

2017

IBM

Agile Explorer

🇺🇸 Remote

2017

IBM

Design Thinking Practitioner

🇺🇸 Remote

Oct 2017 - Apr 2019

Opah IT

UX Designer

🇧🇷 São Paulo, Brazil

2018

Quaddro

iOS Developer

🇧🇷 São Paulo, Brazil

2019

Nove de Julho
University

Bachelor in Design

🇧🇷 São Paulo, Brazil

Apr 2019 - Apr 2020

Athié Wohnrath

Lead UX Designer

🇧🇷 São Paulo, Brazil

Jul 2020 - Jan 2022

CI&T

Lead UX Designer

🇺🇸🇧🇷 Remote

Jan 2022 - Oct 2025

Volvo

Lead UX Designer

🇸🇪 Gothenburg, Sweden

Oct 2025 - Now

Volvo

Principal UX Designer

🇸🇪 Gothenburg, Sweden

Contact me

diegouxui@gmail.com
(+46) 73520 - 0365
Göteborg
Sweden 🇸🇪, 417 51

Contact me

diegouxui@gmail.com
(+46) 73520 - 0365
Göteborg
Sweden 🇸🇪, 417 51

Contact me

diegouxui@gmail.com
(+46) 73520 - 0365
Göteborg
Sweden 🇸🇪, 417 51
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